Social Media Presence Checker Tool
Check your online presence on social media
Why Having A Social Media Presence Is Important for Your Business ?
Social media is a huge part of almost every single person's daily life, especially now during this unprecedented time. Think about your own life. Do you wake up each morning and check your social media notifications? Was that answer yes? I know I do. Well, it’s not just you, and this is why social media is booming. Millions of people are on social media, and now is the perfect time to leverage it to boost your business.
Social media boosts visibility to potential customers and clients who may not know who you are or what your business is all about. Having a social media presence lets you reach a wider audience in an inexpensive and quick way. This builds awareness for both you and your business, which in turn will bring in sales.
Once you have a grasp of how these platforms work and have set up a strategy for running your social media accounts, you can continue to build your business with little effort.
Most of the time, when a person discovers a business, they do a quick search online and look for more information to see what the business is all about. If you don’t have any social media platforms, they generally won’t want to buy from you. Without social media the search ends there. I know it’s important for me to see a social media presence when I am looking to buy.
You can use your social media to build authority, show what you and your business are about and that you are trustworthy and approachable.
Having a social media account can allow you more freedom compared to your website. You can get more creative and show your brand's personality even more so than on your website. Followers want to see the real you so they can connect with you on a more personal level.
On Instagram Stories, for instance, you could show a behind-the-scenes of a day in your business to show off how your team works or how your products are made. This could be a really fun way to demonstrate authenticity to your followers and customers.
Social media continually creates new ways for people to connect and engage. Using features such as stories and live videos can be a really good way for your audience to see who is behind the business, which will make them feel more welcome and encouraged to engage with you.
Creating and experimenting with new content can also encourage new engagement when followers enjoy or can give feedback about it. Creating polls or asking questions are also some of the new ways that businesses are encouraging engagement that you could implement on your social channels, too.
Have you ever had a problem with a service or product and called a helpline number only to sit on hold for hours on end, get angry, hang up, and not have your problem fixed? Yes, we probably all have, but with social media you can create an efficient support network where your customers can message you and get the help they need a lot more quickly.
Building this level of trust with customers will keep them coming back to you again and again. This can then turn into those loyal customers recommending the business to their friends and family.